In this project, I crafted an innovative visual identity for RŪMU, an hybrid shape-shifting space, that trasforms from restaurant to club, using generative, animated visuals as the core design element. Every aspect – from the animated logo to the dynamic visual content – is created using generative art techniques. This approach allows for a constantly evolving visual experience, perfectly aligned with the venue’s transforming nature. The generative animations provide a unique, everchanging aesthetic that feels timeless yet modern, appealing for a crowd of music lovers. The design seamlessy blends functionality and artistic expression, making the brand stand out.